A passionate entrepreneur, Guillaume embodies the DNA of Chab Agency. With a career built on excellence and innovation, he has positioned the agency as a key player in experiential events, serving both luxury brands and major international corporations.
Driven by a meticulous approach where every detail matters, he orchestrates experiences that leave a lasting impression and strengthen the connection between brands and their audiences. His expertise goes far beyond event production—he transforms client ambitions into unforgettable moments, where storytelling and emotional impact merge seamlessly.
For nearly 15 years, Guillaume has guided brands such as Ubisoft, Johnnie Walker, Shiseido, and Nexans in the design and execution of exceptional projects, always with unmatched precision and creativity. Future-focused, he leads Chab Agency’s evolution by integrating innovative strategies and driving ambitious international expansion. His strategic move to Canada marks a key milestone in extending the agency’s expertise to the North American market while solidifying its leadership in Europe and Asia.