Nexans

Electrifying Brand Connection Through Innovation

Retail Strategy,Digital Innovation,Experiential Design,Social Media

Energy Infrastructure

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Introduction

Challenges

In a highly competitive energy sector, Nexans sought to elevate its brand presence in Canada and beyond. The goal was to reinforce its leadership in sustainable electrification while building stronger relationships with over 600 retail partners and engaging a global audience. To achieve this, Nexans needed to integrate cutting-edge experiential strategies and digital storytelling to amplify its brand message.

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Nexans

Solutions

Chab Agency developed a multi-layered strategy to align with Nexans’ bold vision of "Electrifying the Future." This approach combined retail innovation, immersive experiential design, and data-driven social media campaigns to showcase Nexans’ industry leadership.

Retail Innovation: Nexans Kiosk & Arcade

To enhance Nexans’ in-store presence, Chab designed dynamic retail experiences:

‍Interactive Digital Kiosks: AirPlay-compatible modular units featuring interactive content and dynamic displays to highlight Nexans’ sustainable product features.
‍Hands-on Product Engagement: Integrated cable-handling stations enabled visitors to experience Nexans’ product innovations firsthand.
‍Scalable Retail Formats: Adaptable retail footprints designed for compact setups and large-scale trade shows.

Experiential Design: The Breaker Box & Red Room

‍The Breaker Box: A live electrician challenge integrated into retail and events, where professionals competed in skill-based tasks, from diagnosing circuit issues to wiring creative installations. This activation generated shareable moments, fostering industry pride and engagement on social media.
‍The Red Room: A large-scale experiential space featuring LED-lit biomorphic wire sculptures, AR-enhanced kiosks, and personalized branded lab badges, immersing visitors in Nexans’ technological and sustainability leadership.

Video & Content Production: Sustainable Narratives

‍Cinematic Product Highlights: High-impact videos featuring sleek animations and AR-driven storytelling showcased Nexans’ carbon-saving innovations, including the AC90 Low Carbon Cable and Mobiway Speed.
‍Social Media Campaigns: Micro-campaigns on TikTok and Instagram generated over 150K impressions, resonating with Nexans’ target audience of electricians and energy professionals.

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Digital Strategy: Social Media for 2025

‍Content Diversification: Posts highlighting product innovations, employee stories, and interactive content tailored to each platform.
‍Integrated Digital Ecosystem: Unified campaigns across TikTok, LinkedIn, and Instagram created a cohesive brand presence.
‍Data-Driven Optimization: Insights from campaigns like “Built to Last” helped refine messaging to drive higher engagement.

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Results

The collaboration between Chab and Nexans produced measurable success, solidifying Nexans as an industry leader:

‍Retail Engagement: 30% increase in point-of-sale interactions across test markets.
‍Event Impact: Over 1,000 attendees participated in live activations, with 80% expressing stronger brand loyalty.
‍Digital Amplification: Campaigns generated over 2 million impressions, significantly boosting Nexans’ online visibility.
‍Industry Recognition: The AC90 Low Carbon Cable launch received accolades, reinforcing Nexans’ sustainability leadership.

Acknowledgement

This transformative partnership was made possible through the visionary leadership of Cyrill Million (Marketing & Transformation Director, Nexans Canada) and Ghizlan Ait El Mokhtar (Marketing Program Leader). Their commitment to innovation and strategic marketing exemplifies Nexans’ dedication to pioneering the future of electrification.

Why Chab?

At Chab, we do more than create events—we craft transformative brand experiences. By blending retail innovation, experiential storytelling, and digital-first strategies, we empower brands like Nexans to lead their industries with purpose, precision, and lasting impact.

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Other Achievements