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Where Creative Immersion Drives Engagement & Brand Elevation

LACOSTE

Where Creative Immersion Drives Engagement & Brand Elevation

Brand Engagement,Strategic Event Design, Launch Activation
Fashion
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Introduction

In the fast-paced world of travel retail, where every touchpoint is a window of opportunity to captivate high-value consumers, LACOSTE Travel Retail stands out through timeless elegance and a distinctive sporting spirit.
To support the brand's ambitions in this highly specific environment, Chab Agency positioned itself as more than an executor; we became a strategic and creative partner, deeply immersing ourselves in the brand’s DNA to anticipate needs and deliver experiences that resonate with precision and flair. This mindset has shaped every aspect of our collaboration, reflected in three standout projects delivered in close partnership with LACOSTE Travel Retail.

Challenges

TFWA Cannes Opening Nights Project & High-Impact Launch with Venus Williams at Eden Roc

Immersive Brand Encounters that Break the Mold

Tax Free Cannes is a pivotal moment for luxury travel retail. For LACOSTE, the opening night represented a crucial opportunity to assert its unique positioning and deliver a memorable, out-of-the-box experience, one that fosters networking and elevates brand perception. The venues and activities had to be not only on-brand but also unexpected and magnetic.

When Precision Logistics Meets Prestige

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 LACOSTE’s launch of a new fashion line in partnership with tennis icon Venus Williams offered a unique media opportunity. The event included a private photoshoot and press luncheon at the legendary Hotel du Cap-Eden-Roc, a setting worthy of the collaboration’s scale and elegance.

The stakes: navigating complex logistics (including a last-minute flight delay), dressing the space in LACOSTE’s colors, and preserving total confidentiality around Venus Williams’ presence until the key reveal.

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LACOSTE

Solutions

Our Approach

1- True to our belief that success comes from deep brand immersion, we “stepped into the shoes” of LACOSTE Travel Retail. Our team launched an ambitious and unconventional venue-scouting mission, opening doors rarely accessible to the public. The goal: create an exclusive environment that was both surprising and fully aligned with the crocodile brand’s universe.

In parallel, we designed engaging, interactive formats to encourage genuine connections between guests and leave a lasting emotional imprint.

2- Faced with high-pressure requirements, our team deployed advanced logistics planning and bulletproof contingency strategies. Working hand-in-hand with LACOSTE, we managed every detail: spatial layout, stakeholder scheduling, and real-time issue resolution.

Our brand-first approach meant designing a scenography that not only reflected LACOSTE’s lifestyle identity but also respected the venue’s prestige and the stature of Venus Williams. Confidentiality was treated with the utmost discretion throughout.

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Results

The Result
The two opening events surpassed expectations in both turnout and impact. The originality of the venues, paired with high-quality activations, generated strong word-of-mouth and reinforced LACOSTE Travel Retail’s brand image among key stakeholders. The record attendance confirmed our ability to craft immersive brand expressions that spark curiosity and drive engagement.

The Result
Despite logistical hurdles, including the initial flight delay, both the shoot and press luncheon unfolded seamlessly. The venue’s transformation into an immersive LACOSTE universe set the tone for a refined and dynamic activation. Venus Williams’s attendance created high-profile media buzz, accelerating the visibility of the new “on and off court” collection. This successful launch confirmed our ability to manage complex operations with agility, always in alignment with the brand’s strategic priorities.

Acknowledgement

From high-energy brand parties to a flagship launch with a global icon, our work with LACOSTE Travel Retail illustrates our ability to act as a true strategic partner. Our deep immersion into the brand’s world allowed us to anticipate needs, embrace creative challenges, and consistently exceed expectations.

By truly stepping into the mindset of LACOSTE Travel Retail, we were able to design events that weren’t just memorable, they were transformational. These case studies reflect our expertise in merging creative storytelling, rigorous logistics, and a keen understanding of the travel retail space.

We are proud to contribute to the brand’s global momentum and stand ready to support any travel retail brand seeking tailor-made, high-impact event experiences that move audiences and deliver results.

Why Chab?

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