Shiseido

Skytopia 2023 Metaverse

Brand Relaunch,Experiential Marketing,Content Creation

Cosmetics

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Introduction

Shiseido Skytopia revolutionized retail training by immersing Beauty Consultants in a surreal metaverse journey. Through vibrant colors, floating islands, and interactive storytelling, Skytopia seamlessly combined brand education and engagement, showcasing the essence of Shiseido’s eight brand identities in an unprecedented format.

Leveraging a play-to-earn model, Beauty Consultants participated in gamified challenges, quizzes, and mini-games, earning rewards while deepening their understanding of Shiseido’s brand philosophy and product offerings. The experience featured surreal brand lands, interactive NPCs, and 3D-scanned product visuals, bridging the gap between learning and entertainment.

Designed for a digital-native audience familiar with online and gaming experiences, Skytopia elevated brand awareness, strengthened team collaboration, and positioned Shiseido at the cutting edge of beauty retail innovation.

Challenges

Developing a sophisticated metaverse platform while ensuring a seamless user experience.

Engaging global partners and synchronizing schedules across different time zones.

Balancing high-quality graphics, gamification, and e-learning in a cohesive platform.

Ensuring accessibility for users unfamiliar with gaming interfaces.

We are

Shiseido

Solutions

Cutting-Edge Technology Integration

Developed a 4-layer platform using Unreal Engine, pixel streaming, middleware, and CMS.
Engineered a custom middleware to connect all components for smooth interaction.

Engaging Interactive Learning

Designed a user-friendly metaverse interface, accessible to non-gamers.
Created immersive brand worlds allowing Beauty Consultants to experience the essence of Shiseido’s eight brand identities.

Gamification & Rewards

Implemented a play-to-earn system with quizzes, missions, and interactive challenges.
Introduced a scoring mechanism to encourage participation and friendly competition.

Immersive Brand Education

Integrated NPC educators, modeled after real brand experts, for realistic brand storytelling.
Used 3D-scanned product visuals for a tactile, hands-on learning experience.

Multi-Sensory Engagement

Added custom soundscapes, animations, and social features like dancing avatars for deeper engagement.

Scalability & Future-Proofing

Designed Skytopia as a reusable virtual environment for future product launches, training, and team-building initiatives.

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Results

609

unique participants engaged.

3,654+

hours spent in Skytopia.

235,399

action points clicked.

7+

hours average time spent per participant.

Learning Outcomes:

Participants downloaded brand materials, explored virtual brand booths, and deepened their product knowledge.
Virtual labs allowed Beauty Consultants to engage with ingredient-level details, empowering them with technical expertise.

Commercial Impact:

Positioned Shiseido as an innovation leader in retail training.
Strengthened brand loyalty and enhanced team cohesion.
Demonstrated how the metaverse can be a scalable tool for global training initiatives.

Acknowledgement

Why Chab?

Chab Agency transforms brand narratives into immersive, high-impact experiences. Our expertise in experiential marketing, digital storytelling, and emerging technology ensured that Shiseido Skytopia was more than an event—it was a revolutionary brand ecosystem. By blending metaverse technology with cutting-edge learning techniques, we created an unforgettable brand education journey that will shape Shiseido’s training strategies for years to come.

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Other Achievements