Ubisoft

A Decade of Partnership in Innovation & Engagement

Internal Engagement,Talent Retention,Game Launches,Media & VIP Events
Video Games & Interactive Entertainment
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Introduction

For nearly a decade, Ubisoft and Chab have worked hand in hand to craft innovative engagement strategies, both internally and externally. Our collaboration goes far beyond event execution—we serve as a strategic partner, helping Ubisoft shape and implement immersive and impactful experiences.
Together, we’ve tackled major challenges: strengthening team cohesion, enhancing talent retention, designing unique game launch experiences, and orchestrating high-impact media activations. Whether in times of growth or during challenges like the COVID-19 crisis, we have adapted and delivered solutions that reinforced Ubisoft’s corporate culture and maximized the impact of their key launches.
Chab is also Ubisoft’s trusted partner for its annual Ubisoft France event, bringing together 2,000 employees for an unforgettable night that strengthens their sense of belonging and team spirit.

Challenges

As a global leader in gaming, Ubisoft faces a number of strategic challenges

Employee Engagement & Retention: Connecting thousands of employees worldwide through meaningful and inspiring experiences.

Navigating the COVID-19 Crisis: Keeping teams engaged and motivated despite remote work challenges.

High-Stakes Game Launches: Ensuring each new release stands out in a highly competitive industry.

Global Brand Consistency: Delivering seamless experiences aligned with Ubisoft’s DNA across different continents and cultures.

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Ubisoft

Solutions

Working closely with Ubisoft, we developed a global strategy built on immersive experiences, digital innovations, and premium event production.

Strengthening Internal Engagement & Team Cohesion

  • Global Employee Summits: Designed interactive hybrid events to connect Ubisoft teams worldwide.
  • Crisis-Responsive Digital Experiences: Developed engaging online solutions to maintain employee connection and morale during lockdowns.
  • Creative Team-Building Programs: Curated bespoke hackathons, off-sites, and experiential activities to foster collaboration and innovation.

Elevating Game Launches with Unforgettable Experiences

  • Skull & Bones VIP & Media Launch Events: Crafted immersive, nautically themed experiences in Singapore and Paris, bringing the game’s world to life.
  • Assassin’s Creed Franchise Celebrations: Designed global activations and media events to showcase one of Ubisoft’s most iconic series.
  • Exclusive Press & Influencer Experiences: Created behind-the-scenes access, premium previews, and live gameplay showcases to generate buzz and anticipation.

High-Impact Media & Influencer Activations

  • Premium Media Showcases: Designed exclusive experiences for journalists and influencers, ensuring high-quality press coverage and social media amplification.
  • VIP Brand Experiences: Curated high-end activations to strengthen relationships with key stakeholders, fostering brand advocacy and long-term engagement.
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Results

Our partnership with Ubisoft has delivered tangible success:

  • Stronger Employee Engagement: Increased team cohesion through engaging global programs.
  • Resilient Crisis Strategy: Successfully transitioned internal events into high-impact digital and hybrid experiences.
  • Record-Breaking Game Launches: Helped drive the success of flagship Ubisoft titles through tailored, strategic activations.
  • Expanded Global Brand Presence: Reinforced Ubisoft’s industry leadership with premium experiences across Europe and Asia.

Acknowledgement

Why Chab?

At Chab, we don’t just execute events—we immerse ourselves in our clients’ strategic vision to co-create experiences that drive real business and communication outcomes.

What sets us apart? Our ability to anticipate market trends and deliver tailor-made, high-impact solutions that align with each brand’s unique challenges. With Ubisoft, we’ve built a trusted partnership based on innovation, adaptability, and excellence.

From talent retention to iconic game launches—and as the partner behind Ubisoft’s flagship annual event for 2,000 employees—we’re proud to help shape the future of engagement in the gaming industry.

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